Mark Runco is a leading creativity scholar who is active in empirical research and has published cognitive, economic, genetic, historical, developmental, and educational books and articles on the topic. To help people fulfill their capacity for creativity, he has devised a battery of tests that measures creative potential and performance. He teaches a variety of graduate and undergraduate classes on creativity and innovation, and once each year he organizes an international creativity conference.

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Incorporates the expertise of over 200 outstanding investigators who present content from leading experts in the field.

Covers creativity and education, business and organizational creativity, and the cognitive aspects of creativity.